B WOOD x HIMMY starring “THE FOAM FITTED” Brian Wood and Himmy have collaborated to create an industry first. Himmy is a Japanese brand that is owned by Combo who also founded the Tokyo based boutique NUBIAN where Brian Wood has sold his B Wood brand for over 4 years. This collaboration is a first ever hat design by Brian Wood. Together these brands have created an all foam hook and loop (Velcro) fitted hat with a classic green under-brim that was manufactured by California based Elm CO. The Foam Fitted can be customized with four removable patches and has a left side panel direct embroidery hit of a baseball with Brian Wood and Himmy’s signature. The four patches featured are: - Khenti Power Fist (B Wood’s African Warlords collection – Spring 2008) - Strawberry Grenade (B Wood’s Our Ransom Is Love collection - Spring 2009) - B Devious (Featured in B Wood’s Night Stalkers collection - Fall 2009) - We Don’t Negotiate With Terrorists (A new design created for the collaboration) The idea for the hat was first developed over a year ago when Combo and representatives from Icon Nubian’s U.S. buying office journeyed through a blizzard to visit Brian in New Jersey while he was recovering from knee surgery. Since then, the two brands have defied all odds of producing a first ever all Velcro hat and prevailed by creating a timeless one of a kind customizable fitted hat. The Foam Fitted has a 3/1/11 release date with a limited run of 150 pieces and will retail for 8400 JPY / $100.00. It will be exclusively sold at Nubian’s Tokyo boutique and online at http://www.nubian-ave.com/ and http://brianwoodonline.com/ CONTACT INFORMATION: Joseph Hayes lll jh@brianwoodonline.com Aki Bowman aki@icon-nyc.com
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