Jazmine Sullivan has released the official video of her 2nd single titled “10 Seconds”, which will be apart of her new album Love Me Back in stores on 11/30. The video features actor/model Nashawn Kearse (Desperate Housewives), who plays as Jazmine’s love interest that she is not very happy with at this point. Basically, she is giving him “10 seconds” to explain his cheating actions or there will be repercussions. The song was written and produced by Jazmine Sullivan and Salaam Remi. Jaz was also styled by The Stylista herself, June Ambrose.
Jazmine is one of our favorite entertainers here at SFPL and we want nothing but the best for her. But the treatment for this video was not the best…
Just because the song is called “10 seconds” doesn’t mean you have to literally show someone crying for the very last “10 seconds” of their life, with a bomb attached to their waist. Videos need to be more meaningful and not necessarily predictive. All we ask is that directors put more creativeness into the direction of music videos. It’s not Jaz’s fault but it is the team that is around her that helps make the decisions. Let’s be a bit more careful…we don’t Jaz Breaking anymore Windows or strapping someone up to a bomb visually for “10 seconds”. Let her write the lyrics but don’t display it in a video to a point where it becomes too obvious.
Jazmine, thank you for blessing us with your talent. You are simply amazing and don’t you forget that. We love you!