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A good watch is ESSENTIAL on the wrists of every FLY person.

No Questions Asked.

You should own two, a good sports/Day watch and a great Evening/Events watch.

Fellas,

Swatch is great for both, here are a few options after the jump..

Swiss fashion watch and jewelry maker Swatch has shaken up the traditional watch making world with the launch of its Swatch Chrono Automatic Collection. The debut collection launching October 15th comprises five sporty models offering stylish looks, rugged design and precision timing. For the popular Swiss makers of fashionable accessories for the wrist, the Chrono Automatic represents an audacious challenge to a market dominated by upscale brands and traditional, more conservative design. The Swiss firm’s ever-inventive and creative designers have wrapped the inimitable Swatch look and feel around a new self-winding movement, putting assured chrono automatic performance and extraordinary style within easy reach of adventurers everywhere.

Each of the five debut models in the Swatch Chrono Automatic Collection features a molded plastic case; disc-shaped windows in the crystal glass case back present an unobstructed view of the fascinating mechanical movement within. The heart of the Swatch Chrono Automatic is the new self-winding ETA Caliber C01.211, a fifteen-jewel, 3Hz movement with a 46-hour power reserve. The thirty-minute and six-hour chrono counters are positioned at 12 and 6 o’clock, respectively, while the continuous seconds counter appears at 9 o’clock. A date aperture appears on all models at 3 o’clock. Designed to appeal to active, style-conscious men with an eye for sporty design, precision quality and value, the Swatch Chrono Automatic is guaranteed to shake things up in Switzerland and beyond.

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