In New York, Lady Gaga was joined by Dr. Dre, Interscope Geffen A&M Chairman Jimmy Iovineand Noel Lee of Monster Cable to officially unveil “Heartbeats by Lady Gaga”, the latest addition to the hugely popular Beats by Dr. Dre headphone family from Monster.
The press conference, held at the swanky New York Palace Hotel in midtown Manhattan, also featured a visual overview of the to-date success of the Beats By Dr. Dre brand plus support from diverse celebrities including Sting, Kobe Bryant, LeBron James, Ne-Yo, Soulja Boy, Black Eyed Peas, M.I.A. and Jay-Z.
Explaining her motivation behind creating the headphones, Gaga says, “In the deepest hour of the night, I confess to myself three things. I would die if I was forbidden to write, forbidden to love, or forbidden to fashion. Heartbeats embody the trinity of my human being, with one additional vow: that SOUND matters. Wear Heartbeats, love each other and celebrate the art and lifestyle of music.