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Fashion Music

Watch: Reebok & Saweetie Drop the latest video for the Alter the Icons Collection

Reebok has unveiled the latest video in their “Alter the Icons” series, this time featuring up and coming rapper, Saweetie. Hailing from Hayward, CA, the video highlights how she’s defied the norm by using education to shape her success and career.

Following her first major EP debut on Warner Music earlier this year, Saweetie, along with Bodega Bamz, Lil Baby, Made in TYO and JayIDK, has partnered with Reebok to launch the Alter the Icons collection – which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus.

Together, the collection takes inspiration from the above emerging artists to showcase how one can find alternative paths to success by tearing up the brand’s design rulebook and encouraging wearers to alter their own path.

Take a look at the visual below:

[ione_embed src=https://www.youtube.com/embed/AqCaosYfCcQ service=youtube width=1280 height=695 type=iframe]

More photos below:

This slideshow requires JavaScript.

By Gabriel Williams (@Gabriel_Will1)

Named as one of NY's top socialites, Gabriel Williams has definitely made a name for himself in today's entertainment industry. Running one of the most respected blogs on the web, featured in several blogs, magazines and on television networks, have interviewed some today's hottest talent, to consulting/branding/styling/creative direction for some of the best acts and brands in the business; and also offering his specialty in music, whether it's providing background vocals or songwriting - Gabriel knows his place in the rapture of all-things-entertainment, and he plays it very well. Praised to be a "mogul in the making", Gabriel is just that "IT" candidate for "All Things Fly"! He is what "Stuff Fly People Like"!

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