Verizon has partnered with Spotify to help make picking out the perfect gift a little easier this holiday season.
Launching today at www.vzw.com/playlist, the “Holiday Hintlists” are fun and specific, curated playlists that spell out what tech products consumers want for the holidays.
Users visit the site, select the Verizon gift they want – including smartphones, headphones, smartwatches, and connected home devices – and the experience generates a custom “hint” playlist on Spotify that users can share to their social channels.
Hundreds of curated playlists, featuring songs by artists including H.E.R., Outkast and more, are used to spell out playful, gift-request messages. Additional playlists will be added throughout the month of December.
The tool was created based on the insight that millennials create and share more playlists during the holiday season.