British songstress, Jorja Smith has been on our radar for awhile now and it was only right to feature her in our Fly Artist Round-Up just in case you missed her latest visual.

Produced and fully funded by Vevo, the Hector Dockril directed ‘Beautiful Little Fools’ marks the first time the world’s leading all-premium music video and entertainment platform has collaborated with an artist in this way, a move to further the company’s commitment to bringing emerging artists to the next level.

In the spirit of this past International Women’s Day, “Beautiful Little Fools” is an anthem to encourage women everywhere to embrace their differences and celebrate individualism.

“It’s a very special song to me as I wrote it to help myself,” said Jorja. “To assure myself that all I have to do is be myself. I feel as young girls grow up they’re slightly tainted by what the media says is ‘beautiful’ and I feel like my song can be a little help to them. We are all beautiful in our own individual and special ways.”

Peep the video HERE.

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