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It’s no secret now the power of celebrity when it comes to selling sneakers, look at RUN D.M.C.Jay Z, 50 Cent, Drake Pharrell,Teyana Taylor, Fabolous and of course Kanye West. So it makes perfect sense for Ewing to go the celebrity collaboration route and reach out to the Grammy Award-winning rapper 2 Chainz.

This isn’t the first time Ewing Athletics has linked up with popular musical artist, they also collaborated with Teyana Taylor and Fabolous for unique spins on the Ewing’s iconic sneaker.

The 2 Chainz x 33 HI definitely stands out from the rest, it features a reversible ankle strap that can be worn on both sides and full length midsole for cushioning.

2 Chainz’s version of the Ewing 33 HI uses all new material, the upper is a 1 piece reflective and features mesh overlay along with silver metal and round laces. Where the sneaker really stands out is that it features not only the classic Ewing branding on the rear on the left shoe but 2 Chainz branding on the rear of the right shoe.

It’s a match made in heaven, the Ewing 33 HI x 2 Chainz are available now and will cost you $140.00. You can head over to Ewing Athletics website and purchase a pair, these FLY kicks definitely belong in your in sneaker collection.

PHOTOS: Ewing/Bernard Beanz Smalls

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