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Fashion

Reebok to launch the Reebok Classic ZOKU RUNNER x Freebandz

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Reebok Classic will launch the latest evolution of the ZOKU RUNNER through the launch of the Reebok Classic ZOKU RUNNER x Freebandz, representing the first collaboration for this new sneaker style.

Reebok Classic’s new contemporary silhouette, the ZOKU RUNNER first debuted on March 2 in London with a performance from Future at the famed Village Underground. The sneaker features the brand new ULTRAKNIT technology from Reebok, a method of knitting fused yarn to create a flexible and breathable sock-like upper that retains its shape while reducing material waste. The runner also features DMX Foam technology, a cushioning compound that dramatically reduces weight where it matters.

The Reebok Classic ZOKU RUNNER x Freebandz sneaker was designed with help from Future and the team on his Freebandz label. The sneaker features a two-tone black & white ULTRAKNIT upper with matching laces, reflective heel cage overlays embossed with ‘Reebok’ on the left shoe and ‘Freebandz’ on the right one, and a black & white marbled outsole with a glossy white midsole. Completing the design are Freebandz branding details on the sockliner, heel webbing, and collar.

Speaking to his natural synergies with Reebok Classic’s latest design, Future commented: “The ZOKU RUNNER is about evolution, moving forwards…that’s what I look to do creatively.”

The sneaker retails for $115 USD / 129€, available at www.reebok.com/us/zoku_runner and select retailers worldwide on Friday, March 17th.

By Gabriel Williams (@Gabriel_Will1)

Named as one of NY's top socialites, Gabriel Williams has definitely made a name for himself in today's entertainment industry. Running one of the most respected blogs on the web, featured in several blogs, magazines and on television networks, have interviewed some today's hottest talent, to consulting/branding/styling/creative direction for some of the best acts and brands in the business; and also offering his specialty in music, whether it's providing background vocals or songwriting - Gabriel knows his place in the rapture of all-things-entertainment, and he plays it very well. Praised to be a "mogul in the making", Gabriel is just that "IT" candidate for "All Things Fly"! He is what "Stuff Fly People Like"!

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