Sony Music International/RCA Records singer Davido releases today his new track and video for “IF,” a song that is sung in English and various Nigerian languages. The London-shot video was directed by Director Q and produced by Tunde Phoenix Babalola. The track is now available on all digital service providers.
Born in Atlanta, Georgia and raised in Nigeria, 24-year-old Davido (real name David Adedeji Adeleke) has always infused his Nigerian roots into his music and has been a major force in helping to cross over Afrobeats music globally. The singer/songwriter/producer chose to chase his music dreams after giving college a try, first releasing his Afropop crossover hit “Back When,” which planted him firmly in the Afrobeats music scene. Davido then charged forth into the mainstream with singles “Dami Duro,” “Gobe,” “Aye” and “Skelewu,” which attracted the attention of Major Lazer and Wiwek to create a remix to the track. Davido has collaborated with many artists such as DJ Snake, Tinashe, Meek Mill and more. Additionally, he has performed all over the world at sold out shows including the One Africa Music Festival at Brooklyn’s Barclays Center and at okayafrica’s Afrobeat x Afrobeats show at the Lincoln Center. Davido has earned many awards including two MTV Africa Music Awards and a 2014 BET Award for “Best African Act.”
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