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Musician, Singer, Songwriter Gary Clark Jr. has graced a number of stages and impressed many by his musicality that combines the influence of soul, jazz, blues, country, hip hop and more. Now, the talented artist links with one of the most reputable brands in the car industry to deliver the profoundness of luxury, paired with Gary’s admirable talent, style, and the exclusivity of sound to present Cord. In that very moment when you’re plugged in and the stage was as big as you had always imagined. It’s a dream that becomes reality. Now…#ThatsContinental!

The Lincoln Motor Company teamed up with Gary to debut an exclusive amplifier, engineered by Revel. The engineers of the brand honed the state-of-the-art technology, while design values of the 2017 Lincoln Continental are visible throughout, from the instantly recognizable grille, the wood grain and the leather to the back-lit LED Lincoln logo.

Clark Jr. will be featured in ‘Cord,’ a 60-second commercial spot during the biggest night in music this Sunday highlighting both the amplifier and the Lincoln Continental.

Built by brothers Ben Fargen and Jeff Earl, who have been handcrafting guitar amplifiers since 1998, the one-of-a-kind amplifier is designed to reflect the craftsmanship, quality, and performance of the Lincoln Continental and the superior sound of Revel.

“In seeing the new Continental and seeing what Revel has done with their speakers, it was easy for me to say, ‘OK, we’re going to match that intensity, that quality and integrity,’” Ben Fargen says. “For us craftsmen, it’s also always about reaching a new level, about setting the bar higher than the competition, reaching deep into the framework of what Lincoln and Revel have already done and saying, ‘Where can we take it next?’”

“Revel and Lincoln were looking for something that would celebrate sound, power,    rock n’ roll, all of the raw things that people love about music,” Fargen says. “I want the performance and the intensity of the Lincoln Continental to show through the first time the artist plugs into the amp.”

A new rendition of Gary Clark Jr.’s “The Healing” and “As The Train Pulls In” will be available for the first 10,000 visitors for free download via Lincoln Now.

On Feb. 11, viewers can Livestream a Gary Clark Jr. concert from the Lincoln Experience Center at Fashion Island, Newport Beach, Calif., at 10 p.m. EST via Lincoln’s Facebook page

For now, get a special peek of the commercial above!

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