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New Edition

BET’s hit 3-part biopic, The New Edition Story, was a bonafide phenomenon, attracting 29 Million Total Viewers P2+ to the miniseries during premiere week (including premiere telecasts and encores, across BET and Centric). On BET alone, the miniseries grossed 15.7MM viewers 18-49 and 28.4MM total viewers P2+ in its full premiere week (Live + Same Day viewing).

Premiere and Finale episodes of the special each drew 2.5MM viewers P18-49, and 4.2MM total viewers P2+ on BET alone for premiere telecasts (Live +Same Day viewing). In time-shifted viewing, the NE Story 3-part average increased its audience by +33% (+844K P18-49 viewers) on Live +3, with a 3.87 (3.4MM P18-49) EDAC rating across BET and Centric.

On the music side of things, the film also made its mark on the music industry, as nostalgic fans pushed New Edition’s songs and albums to the top of the iTunes charts. As of Friday, January 27th, New Edition’s Heartbreak album skyrocketed to #14 on iTunes’ US Albums Current Top 100 (making it the highest new entry), and the group’s Greatest Hits, Vol 1 climbed up 40 places to #22 on the same chart. On the Top 40 US R&B Song charts, NE claimed 7 of the top 20 spots. The band and its offshoots also scored 15 of the Top 40 US R&B Albums. The band’s place in Hollywood history was codified on January 24 ahead of the premiere, as the group received a star on the Hollywood Walk of Fame, adjacent to fellow boy bands Boyz II Men, Backstreet Boys and New Kids on the Block.

Congrats to everyone that was involved and making the biopic such a success!

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