Pepsi is continuing its excitement for Super Bowl LI with the launch of the first of several #PepsiHalftime behind-the-scenes footage pieces of Lady Gaga leading up to the big Pepsi Zero Sugar Halftime Show.
The spot stars Gaga herself as she preps for the highly-anticipated Halftime Show. In the clip and the ones released hereafter, fans will see how the magic is made from hair, makeup, elaborate costumes, and precise choreography [co-starring Richy Jackson] to showcase the how she plans to make this year’s show an unforgettable one.
Giving fans the ultimate opportunity to win a once-in-a-lifetime Super Bowl experience, Pepsi, Lady Gaga and the NFL launched the “Guest of Honor” program, offering fans a chance stand stage-side at the Pepsi Zero Sugar Super Bowl Halftime Show. Fans were able to visit www.pepsihalftime.com to enter for a chance to join Lady Gaga on the field watching her perform at one of the biggest pop culture moments of the year.