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Freestyle. The pulse of hip hop culture that fuels creativity, freedom and lyrical skill. In the beginning, freestyling refined the art of lyricism. Today, it takes on a new meaning, defining the way in which we pioneer our way through life. Freely, boldly and without boundaries.

To honor this movement, Verizon partnered with 300 Entertainment to find the nation’s best freestyle lyricist with the launch of the #Freestyle50 challenge. To celebrate, both companies kicked things off with a celebration for the new series that included special invited guests, artists, media, and industry tastemakers.

Hosted by LowKey of YouHeardThatNew.com and Beats1, Key Hosts Kevin Liles (300 Entertainment Co-Founder and music executive) & London on da Track (Music Producer and Songwriter), guests with performances included: Power 105.1‘s The Breakfast Club host, DJ Envy, along with A Boogie wit da Hoodie, Dave East, Astro, Casanova, Maino, plus more.

Attendees were treated to light bites at NYC’s own Espace paired with specialty cocktails and music by DJ Envy.

The national competition will award seven aspiring artists the gig of a lifetime as opening acts across upcoming 300 Entertainment’s artist tours. They will then compete in a live, freestyle cypher event in Atlanta for a chance to win the grand prize of a single deal with 300 Entertainment and a cash prize of $10,000.

The #Freestyle50 challenge is providing a platform for up-and-coming artists to not only showcase their talents, but celebrate themselves and build upon their careers. Verizon and 300 Entertainment are encouraging people to freestyle about who they represent and how they are shaping and navigating culture – freestyling their way through life.

The #Freestyle50 challenge was inspired by Verizon’s 7GB for $50 prepaid offer exclusively at Walmart for a limited time.

Instructions: To enter, share a video on Twitter or Instagram freestyling to the instrumental of “Spend It” by Dae Dae using hashtag #freestyle50challenge and tagging @Verizon.

Photo Credit: Bernard “Beanz” Smalls

More pics below.

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