For some time now, American Express has been providing one-of-a-kind experiences and premium access to its Card Members. What began as early access to concerts and live events has now developed into a larger customer loyalty program that rewards consumers with elevated experiences, including behind-the-scenes access and unique content. You may already know but, Amex has been sponsoring Beyoncé’s Formation World Tour, and offered its Card Members first priority and access to tickets for both legs of her tour.
For this second leg of her tour, Amex wants fans to be able to take a deeper dive into the concert experience by providing them with exclusive behind-the-scenes content. Starting today, fans of Queen Bey can view one of a kind content at AmexMusic.com and on the Amex Music mobile app.
The content features three exclusive videos of recently engaged dance captain Ashley Everett and co-captain Kimmie Gee – as they take us through an inside look at prepping for a show performance on tour. Fans will get a chance to see Ashley leading a dance rehearsal with Mrs. Carter as well as what the squad goes through when Beyoncé orders day-of changes to the show.
The first of the three videos is available today, with the more content becoming available the 26th and the 28th.
Check out the other two videos below titled Tour Life & Show Day: