Cokeboy Zack continues to make noise and moves, and delivers his official visual entitled “Reputation” directed by Kid Art. Building his music catalog, the CB founder makes it known that the paper, nice cars, cribs is real; based off of hard work and just simply grinding, while questioning others Reputation. In the video, you will also find singer-songwriter-rapper and producer of Kanye West‘s “All Day,” Velous who helps Zack carry out the dope track.

Zack tells Billboard:

“I have a certain vision for what I’m trying to do. I don’t just want to be viewed as a rapper or artist. I’m just Zack. I’m different and it’s gonna have to show in my work and everything I put out.”

Check out the full clip above.

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