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My Black Is Beautiful (MBIB), an African-American community-building platform created by Procter & Gamble (P&G), celebrates 10 successful years of initiating and sustaining a broad dialogue around black beauty at Essence Festival in New Orleans. As the Official Sponsor of the Beauty and Style Expo within Essence Fest, MBIB galvanized thousands of African-American women and encouraged them to continue to fuel conversations around beauty and pride.

My Black is Beautiful Giveaway Samples at the Booth in Essence Festival

During the weekend leading into the 4th of July, MBIB offered festival-goers with interactive, educational and engaging experiences that inspired them to be #BeautyEmpowered, while connecting them with P&G products with benefits for their hair and skin.

Several well-known celebrities that stopped by to celebrate with MBIB, including Amber Riley, Jordin Sparks, Claudia Jordan, Christian Keyes, Raheem Devaughn, LeToya Luckett and many more.

More pics below.

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