atch out Nike, Kanye West and Adidas are coming for you! Today Adidas announced that they will be continuing their partnership with Kanye in a unprecedented new deal .
According to TMZ the new deal could put Kanye in the ball park with LeBron’s Nike deal earning the “Famous” rapper potentially billions. This new deal is the biggest partnership Adidas has ever done with a non-athlete.The high demand for Yeezy’s sneakers without a doubt helped Adidas come to this decision easily.
Adidas most certainly did listen to the kids as Kanye so eloquently stated during his MTV music awards
rant oops we mean speech. The new line will not only focus on men’s and women’s fashion but it will also branch out into athletic gear as well.
Looks like Kanye was a prophet when he tweeted this back in February:
Adidas will also be opening up stores specifically centered around the Yeezy line.
An amazing accomplishment for Kanye indeed, but Nike will be just fine in the long run. The move does prove the Kanye has tremendous selling power and we can only expect bigger and better things from this partnership. Maybe now everyone can get their hands on a pair of Yeezy’s.
PHOTO: Dimitrios Kambouris/Getty Images