In today’s edition of companies do the darnedest things, Sprint is facing backlash after sharing a video of a customer referring to T-Mobile as “ghetto.”
The clip, which has been taken down is from one of Sprint CEO Marcelo Claure‘s Listening Tour sessions with customers across the country. In it Claure asks a customer what she thinks of T-Mobile.
“I’m going to tell you a carrier name, and I want you to basically tell me what comes to your mind. T-Mobile. When I say T-Mobile to you, just a couple of words?”
While it’s clear Sprint was attempting to shade one of its competitors, it clearly backfired as the tweets came pouring in calling bullsh** on the tasteless ad. Claure even attempted to save face by posting a tweet clarifying they were simply “sharing real comments from real customers” following the initial post.
“We’re sharing real comments from real customers. Maybe not the best choice of words by the customer. Not meant to offend anyone.”
Twitter wasn’t letting Sprint cop ignorance and held nothing back when it came to calling out the racist and classist ad.
Of course one of Sprint’s competitors could’t pass up on this golden opportunity to slide into Sprint’s customers DM’s.
Got to hand it to Verizon they saw their shot and took it!
You can watch the ad in question below. Do you think the ad was racist and classist? Should Sprint have known better? Let us know your thoughts in the comments.
-Remember, Stay Fly!