Looks like Kanye West was 1000% wrong about Kylie Jenner not working with PUMA.
Adam Petrick, Global Director of Brand and Marketing for Puma confirmed Jenner’s involvement with the brand in a statement released today.
“I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner. Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for Puma.”
Last week, West tweeted that Jenner would never work with the competition, but it seems he was clearly mistaken. Guess some things aren’t kept all in the family.