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Who knew Troy Ave had such a huge female following? The Brooklyn rapper rose from the underground and over the past two years has made a name for himself as one of the hottest independent rappers. He’s back with a new visual for “Prime Time” off of his Major Without A Deal: Reloaded mixtape.

Ave chose to keep things simple. The video follows Ave as he drives around the city with a pretty young thing riding shot gun to his crib where he lets you know he’s unfazed by the hate. Ave’s son even makes an appearance in the visual. Check out the video which premiered on World Star Hip-Hop below.

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