Bilal released the visuals for his In Another Life, album standout, “I Really Don’t Care” with an exclusive interview on HYPETRAK. The soul infused, “genre-bending” track paired with the dynamic, clean-cut visuals, set the tone of exactly what Bilal has to offer music lovers in the coming year. The video which is directed by one of Bilal’s close friends, Hans Elder, depicts the motions that one goes through when they are desperate to find love.
Bilal has stated that the song represents “That one last desperate attempt to find love again,” and the visuals perfectly compliment that idea.
At this year’s Grammy awards, Bilal was nominated twice with Kendrick Lamar for Best Rap Album and Best Rap/Song Collaboration. Bilal is one of the most acclaimed alternative soul singers of the new millennium working with everyone from The Roots to Common, Jay Z, Beyonce, Erykah Badu, Robert Glasper, and more. He was even one of the last performers on the final episode of the Colbert Report.