Gwen Stefani has teamed up with Target to create the first music video on live television. The history making endeavor will go down during a four-minute commercial break during the Grammys airing this Monday.
The video will be for Stefani’s upcoming single “Make Me Like You,” set to be released on Feb. 12th. On Instagram The Voice coach shared the news by posting the image above with this accompanying caption,
“This is big. I’m going to be in the first LIVE music video on a #GRAMMYs commercial break with @Target! #MoreMusic.”
The live music video will feature multiple sets and real-time costume changes along with a few surprises. Viewers will also be given access to an alternate view of all of the action online, on Periscope, Facebook Live and Snapchat. The entire project will then be uploaded to Vevo.
The single “Make Me Like You” is off Stefani’s new album, This Is What the Truth Feels Like, the follow-up to her 2006 second solo project The Sweet Escape. Fans can get their hands on Stefani’s new album when it’s released on March 18.
Stefani teased fans on Instagram with the title of her new album and track list, making sure to not give too much away omitting the titles of the four bonus tracks.
A deluxe version of This Is What the Truth Feels Like will be sold exclusively at Target. It includes four bonus tracks. The cover features Stefani’s face with scribbles of tears running down her eyes which then turn in to flowers and hearts in a sense symbolizing her divorce and newfound love.
The 2016 Grammys air on CBS this Monday, Feb. 15 at 8/7c.