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Justin Bieber consistently builds up the anticipation of his upcoming album Purpose (Nov.13th). Today, Bieber keeps the marketing game on fleek and releases his remix-cover of Drake‘s trending single “Hotline Bling.”

Deciding not to drop the actual MP3 of the cover just yet, Biebs premieres the song on his very own personal hotline. Yes, over the phone! Can you say “GENIUS”?!

Justin tweets:

Congrats to JB as well for grossing yet another #1 single:

Check out the cover below:

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