Like they never even left! Back in the early 2000’s, Hip Hop embraced alcohol as its right hand in visual marketing, Hpnotiq was authentically among the beginning steps of a movement. Featured in several videos, events etc. Hpnotiq found its way to take the game by storm!
And now several years later, the brand is taking its stance back towards being the lead selling brand with its new campaign #Since2001 featuring some familiar faces such as New York-based DJ and Entrepreneur Vashtie, Hip-Hop Artist Cam’ron, Rapper/Artist Yung Jake, with the redesign concept by artist Naturel.
In the early 2000s, the brand burst on the scene as a whirlwind of bright hip-hop inflected, nightlife oriented indulgence. Now, Hpnotiq and Team Epiphany are reminding the world why Hpnotiq is one of the fastest growing product in the history of distilled spirits by tapping into late ’90s/early 2000s nostalgia, paying homage to Hpnotiq’s significant past achievements, and introducing it to a new generation of drinkers.
Now more than ever, there is nostalgia for a time not that long gone, as we’re seeing a myriad of brands and artists alike capture the infectious, vibrant and cultural aesthetic of the late ’90’s/early 2000s. Hpnotiq was a key part of this movement, when gold chains, snapbacks and logo-heavy streetwear ruled.
“With a new visual identity and the roster of brand ambassadors we’ve curated, there’s no doubt that Hpnotiqis poised to introduce new consumers to the original flavor and signature color that didn’t just define culture, but created its very own.” – Brittany Capito, Senior Brand Manager, Hpnotiq Liqueur.
“At the same time, those who remember Hpnotiq from the early 2000s will appreciate the tongue-in-cheek sentiment of the campaign.”
Equal parts “throwback” and progressive, #SINCE2001 bridges the gap between the brand’s heritage consumer and its new multi-cultural millennial drinker.
Check out a behind-the-scenes video featuring Naturel speaking to his inspiration for the redesign:
Be sure to follow @Hpnotiq for all the dope visuals on their new campaign and more.