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Brad Barket/Getty Images

Brad Barket/Getty Images

Recently, Pepsi gave consumers an exciting first-look at the incredible experiences the brand is delivering to fans this summer through its new app, Pepsi Pass. 

In true Pepsi style with music, prizes, giveaways and more, the brand introduced its new mobile app to fans during an all-day party in Bryant Park, New York City. Recording artist Kid Ink and musician Jack Antonoff of BLEACHERS surprised guests with special appearances while POWER 105.1’s DJ Prostyle kept fans pumped while they lined up to experience the Pepsi Pass vending machine which dispensed big prizes every hour in honor of Pepsi’s new “Pop Open Music Every Hour” campaign.

Available on iOS and Android, the Pepsi Pass app rewards consumers with out-of-the-blue moments and concert experiences through “music every hour” giveaways. Fans can also earn points through the app for future access to the hottest music, sporting events, as well as dining and travel destinations. All summer long, Pepsi will continue to bring fans closer to their favorite artists than ever before and offer unparalleled rewards.

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[Photo Credit: Brad Barket/Getty Images — Courtesy of Pepsi]

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