…In business, that is!
It’s a family affair! Celsius Holdings has inked a $15.95 million investment deal with Russell Simmons, Kimora Lee Simmons, and Asia’s richest man, Li Ka Shing under Horizons Ventures. Celsius Holdings, Inc. is the creator and marketer of Celsius, the world’s first Negative Calorie and Fat Burning beverage with significant benefits to consumers focused on accelerating weight loss, fitness and a healthier lifestyle.
Russell goes on record saying:
“As a practicing yogi and vegan, I’m always cognizant of my health and what I put into my body. I found Celsius at a local market, fell in love with the drink’s clean energy and called Kimora immediately. It was clear we needed to learn more about the company.”
“I am proud to announce my new partnership with Celsius as a strategic brand builder and innovator. Energy has always been a key force in both my life and career and I’m excited about the potential this brand has to help people push themselves further towards their goals, be they related to fitness, family or fun. I also look forward to this unique opportunity to directly impact Celsius’ creative direction moving forward.”
Remember that New Year’s Resolution you made on January 1, 2015 where you swore you would slave away in the gym and live a healthier lifestyle? Yeeeea, well summer is right around the corner and this may be exactly what you need to get back on track!
Last Night In L.A.: T.I. , Russell Simmons, Laura Glovan, Teairra Mari and More Attend All Def Comedy Live
Some of your favorite celebrities have already fallen in love with this beverage such as Kobe Bryant, Deepak Chopra, Toni Braxton, Trina, Gabrielle Union and her husband Dwayne Wade, Omar Epps, Jermaine Dupri, Swizz Beatz, Rev Run, Snoop Dogg and so many more! It is beautiful to see this family unit still in tact. Kimora Simmons and Russell have worked together on many successful business ventures, so there is no doubt that this will be included.
Congratulations to the pair!
— Diggy (@diggy_simmons) April 23, 2015