Bud Light MIXXTAIL was a presenting sponsor of the IllMore, which in its fifth successful year has become the most talked about late night party during SXSW with exclusive performances each year.
This year, the IllMore featured sets by Chance the Rapper, Fetty Wap, ATrak, Future, Rae Sremmurd, J-Cole, Bun B, Big Sean, Mike Will Made IT and many more.
The IllMore created the ultimate hangout at the Saint Elmo Soundstage with an indoor/outdoor set up, local food trucks, games, hookah lounge, pop-up barbershop and intimate performance area. The after party was the perfect fit for Bud Light MIXXTAIL – a new cocktail-inspired product under the Bud Light portfolio – which is all about the house party.
Bud Light MIXXTAIL worked with local graffiti artists Kristin Freeman and Bradford Maxfield to create original MIXXTAIL signage, as well as a live mural of Biggie that they worked on throughout the three nights – check out the final product below!
On Saturday during the day, Bud Light MIXXTAIL also hosted a pre-party backyard BBQ at the original IllMore house. Guests hung out on the lawn, drank a few MIXXTAILs, played games and ate some BBQ.A few up & coming artists such as Uzi and Good Joon stopped by as well as rapper YG.
PHOTOS BY BROCK FETCH
More photos below: