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dawn-richard-choices-video

You can always count on Dawn Richard for stunning new visuals! The talented singer-songwriter is back with another video, following up her last creative, “Tide: The Paradox Effect.” 

Just dropping her new album Blackheart just last month, Dawn climbed the Electronic Charts, once again proving that she can hit the #1 spot, independently.

On the unrest subject of racial and political issues all over the world, Dawn’s visual is symbolic of her personal journey, and fight for artistic freedom, while touching on the worldly issues at hand. With the help of director Jayson Carter, she conveys a message of choosing self and peace, no matter what; through projected words and symbols. 

Dawn tells SFPL:

“I wanted to convey where we are in the world right now. From Je Suis Charlie to Ferguson. Music should reflect the sign of the times. Choice is a powerful thing. What will you choose?”
 In the song she chants:

I will never lose, I CHOOSE ME.

Peep the black and white visual below:

-Stay Fly!

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