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In Fashion: Rocawear BLAK Campaign featuring rapper Fabolous

Rocawear announced today that recording artist Fabolous will star in the Holiday 2014 multi-media marketing campaign for Rocawear BLAK, the evolution of the famed brand. Inspired by streetwear, music, and pop culture, Rocawear BLAK is a fresh chapter for the brand targeting the young, style-conscious, male consumer.

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Rocawear announced today that recording artist Fabolous will star in the Holiday 2014 multi-media marketing campaign for Rocawear BLAK, the evolution of the famed brand.  Inspired by streetwear, music, and pop culture, Rocawear BLAK is a fresh chapter for the brand targeting the young, style-conscious, male consumer.

“When I was asked to be a part of the Rocawear BLAK campaign, it was a no brainer for me.  I’m all about being authentic and that is what this brand stands for,” said Fabolous.  “The Rocawear BLAK collection has a fresh point-of-view and I’m excited to be a part of it.”

Crowned the “Young OG,” Fabolous continues to move fashion and sneaker culture forward through his unique style.  The modern fabrications and trend-right aesthetic used in the collection complement Fabolous’ progressive point-of-view. The Grammy- nominated artist is a great fit for the brand given its deep roots in music.

“We are thrilled to welcome Fabolous to the Rocawear family,” said Rodney Hutton, Executive Vice President of Men’s Brands at Iconix Brand Group.  “The evolution of his career – from his early success leading up to his next album release – shows tremendous growth and maturity.  Fabolous embodies the very essence of authentic branding, illustrated by his ability to evolve and remain relevant while staying true to his roots.  He is the perfect choice to debut the Rocawear BLAK campaign.”

The collection will be available this Holiday season at major department and specialty stores.    

#RWBLAK    

By Gabriel Williams (@Gabriel_Will1)

Named as one of NY's top socialites, Gabriel Williams has definitely made a name for himself in today's entertainment industry. Running one of the most respected blogs on the web, featured in several blogs, magazines and on television networks, have interviewed some today's hottest talent, to consulting/branding/styling/creative direction for some of the best acts and brands in the business; and also offering his specialty in music, whether it's providing background vocals or songwriting - Gabriel knows his place in the rapture of all-things-entertainment, and he plays it very well. Praised to be a "mogul in the making", Gabriel is just that "IT" candidate for "All Things Fly"! He is what "Stuff Fly People Like"!

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