Fly LIGHTs: TW Steel Launches Kelly Rowland Timepiece at Feldmar Watch Company


TW Steel teamed with Los Angeles-based Feldmar Watch Company last night, Thursday 4th September, to host the official US launch of its brand new Kelly Rowland ‘Canteen Bracelet Special Edition’ timepiece.


Kelly Rowland, a global TW Steel brand ambassador since 2011, attended the launch along with TW Steel CEO and co-owner Jordy Cobelens and an exclusive mix of VIP’s and Feldmar Watch Company clients. 


Kelly’s new-look ‘This Is My Time’ campaign for TW Steel will support the launch of her new watch and the video to showcase the rollout was debuted in-store amongst the celebration of all things ‘Big in Oversized Watches’. Renowned fashion and music photographer, Rahi Rezvani, captured Rowland’s stunning new promotional images for TW Steel, also on display on the night. 

Congrats Kelly! 

About TW Steel:

With its name meaning ‘The Watch in Steel’, TW Steel is firmly established as a big, bold, global lifestyle brand. Its timepiece collections are reflective of, and available for all tastes and occasions with innovative design and luxurious styling paired together with Swiss build quality and an exceptional price point. TW Steel offers a defined sense of individuality and shows to the world that as a bold and ambitious personality, you wear a statement watch that truly reflects who you are.  

Proudly Dutch, TW Steel is led by its entrepreneurial CEO and co-owner Jordy Cobelens – whose talents have been recognized with Ernst & Young’s ‘Emerging Entrepreneur of the Year 2011’ in The Netherlands.  While Jordy Cobelens oversees the building of the TW Steel brand, his father and co-owner, Ton Cobelens, serves as the Chief Design Officer.  Having launched in 2005, and now with 140 models, TW Steel has attained a global appeal while creating an internationally recognized and respected brand name offering truly affordable luxury available in over 100 countries.

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