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Jeremih and Fabolous at vitaminwater and The FADER uncapped

In honorable turnup NYC fashion, vitaminwater and The FADER took on the night with their dope ‘#uncapped’ music showcase. Check out more after the jump….

The path to success is the story of your hustle and hard work: the struggle, the commitment, the perseverance. To celebrate those who worked their way up from the streets to the stage, vitaminwater® and The FADER have partnered once again to present #uncapped, a series of concerts dedicated to supporting emerging musical talent and hydrating the hustle of today’s breakthrough artists. 

The concert series kicked off last night in New York City with live performances by Jeremih and Run The Jewels. When the line of guests, wrapped around the block, entered the trendy loft venue (SIR Stage37), they began snapping photos for an interactive social media projection wall, screen-printing designed t-shirts and hydrating with an infinite supply of vitaminwater. Some highlights from the show include:

Jermeih 2 at vitaminwater and The FADER uncapped

 Jeremih opening his set with a sexy rendition of “Bo Peep”

Estelle at vitaminwater and The FADER uncapped

 Special guests made an appearance including Estelle, who joined Jeremih for their duet, “Be in Love,” before belting her classic hit “American Boy”

Vado and Jeremih at vitmainwatet and The FADEr uncapped

 Harlem’s Vado also made a surprise appearance and teamed up with Jeremih to sing their collaboration, “Bae”. 

Jeremih and Fabolous at vitaminwater and The FADER uncapped

The last and biggest surprise of the night, was NYC hip-hop staple Fabolous, who collaborated with Jeremih on stage before singing a few of his own tracks. 

Run the Jewels at vitaminwater and The FADER uncapped


Opening the show, was Killer Mike and El-P – aka Run The Jewels, followed by a set by Power 105’s DJ Envy.



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