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Behind a series of music hits, super-producer Christopher “Drumma Boy” Gholson takes a quick break from behind his heavy music machinery and takes his talents over to new men’s streetwear brand, Publik Trust to participate in their new Summer 2014 “Welcome To Brazil” collection Look Book/Campaign. Check out more below…

 

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About Publik Trust

Emergent menswear line PUBLIK TRUST is setting the tone for those not afraid to think outside the box, challenge the status quo and work with, not against, their peers.

The brand’s Summer 2014 Collection stars one of hip-hop’s most sought after producers, Drumma Boy. The line is inspired by the scenery of Rio de Janeiro, Brazil and is a timely ode to the beautiful host nation of this year’s

FIFA World Cup. A rich tapestry of colors is featured in our quality t- shirts, jerseys and snapbacks, with every item manufactured right here in the USA.

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“We pulled a lot of inspiration from the beautiful beaches and cities of Brazil, in particular the metropolis of Rio de Janeiro, for Summer 2014,” says PUBLIK TRUST’s founder, Demetrius Tatum. “I went with a water- base foundation to influence and drive the collection.

“A huge thank you to award-winning producer Drumma Boy (behind hits like ‘Put On’, ‘No Hands’, etc) for believing in our vision and being the exclusive star of our campaign’s fresh look book.”

The concept of the PUBLIK TRUST brand relates back to the origins of government and its seminal idea that within the “Publik” lies the true power and future of a society. These elements are expressed through our highest quality garments, inspired by a global community rich in history and culture.

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Visit PublikTrust.com to view their Summer 2014 Collection Look Book.

Be sure to follow them on all social media @PublikTrust!!

Watch exclusive behind the scenes video of Drumma Boy on set below…

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