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Beats by Dr Dre, one of America’s hottest brands, will champion Priyanka Chopra‘s single “I Can’t Make You Love Me” with the launch of a new campaign for the popular Beats Pill XL portable Bluetooth speaker. Chopra and her new track will be featured in the national ad campaign, which will run nationwide through the end of May.

In the past, Beats has helped break several hit songs including Robin Thicke’s “Blurred Lines” and Aloe Blacc’s “The Man.”

Priyanka Chopra’s new single ‘I Can’t Make You Love Me’, was released on April 30th. The music video to the track has amassed more than a million Vevo views in four days. Watch the visual below:

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