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Last Night In NYCDeadspin and Jaguar held an exclusive Superbowl event revealing their newest villain in town, and to debut a live display of the new Jaguar F-Type Coupe. 

The event was themed after the hashtag: “#GoodToBeBad”

Jaguar selects gents that have the character, intelligence and sheer determination to turn the world upside-down. These eminently admirable qualities are also present across the Jaguar F-Type Coupe Performance line-up – and exemplified revealing a new villain in town.

A special Superbowl commercial will also be aired during the 4th quarter of Sunday’s game, featuring the ‘Evil Brits’ as “Jaguar’s villains” with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston – directed by Tom Hooper (The King’s Speech and 2012’s Les Misérables). You don’t have to wait until Sunday to see the epic commercial but you can check it out at the end of this post below on us! 🙂 

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The room was filled top execs, lifestyle curators, media, bloggers, models and more; as the reveal of the new Jaguar F-Type Coupe was presented to the public. 

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San Francisco 49ers’ Colin Kaepernick was on-hand as the surprise host and Deadspin & Jaguar ‘newest Villain’.

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Party-goers enjoyed speciality cocktails, great music from an in-house DJ, an interactive photo-booth and football-punting simulators.

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Congrats to the Deadspin x Jaguar on such a great event! 

For more info on the new Jaguar F-Type Coupe click HERE

Photos by SFPL’s Bernard “Beanz” Smalls

More pics below…

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