In celebration of Super Bowl XLVIII and in support of the National Football League Foundation (NFL Foundation), Bloomingdale‘s has announced a unique collaboration with the National Football League (NFL) and The Council of Fashion Designers of America (CFDA).
Forty-eight “haute couture” one-of-a-kind helmets are on display in the iconic Bloomingdale’s 59th Street windows. Thanks to FaceCake, fans may visit the Bloomingdale’s flagship store to view and virtually try on these unique designer helmets.
Some of the designs are made by Alice + Olivia, Rachel Zoe, Kenneth Cole, Vince Camuto, DKNY amongst several others!
FaceCake Marketing Technologies, Inc. the pioneer and innovator in personalized interactive marketing and virtual Try-On technology has done it again. “For the helmet unveiling, Bloomingdale’s will have a tailgating party with a turnout of NFL players and CFDA designers. The windows will have an interactive component, enabling viewers to “virtually” see how they would look wearing some of the helmets,” as mentioned in WWD.
Click here to view the WWD story!