Just in time for the shopping season, Samsung brings its ‘Galaxy Studio’ to SoHo giving attendees a one of a kind immersion in the Galaxy experience.
Nestled in the uber-trendy SoHo neighborhood, Samsung’s Galaxy Studio seems to fit in with all of the eclectic and creative stores, so much so that it almost doesn’t look like a shopping experience and more like a peek into the future of coffee shops and hangouts. The beautifully designed studio is a multi-level interactive experience that gives those savvy enough to step inside the opportunity to interact with Samsung’s latest devices, specifically the latest tablet the Galaxy Note 10.1, the next gen phablet the Galaxy Note 3, and their smartwatch the Galaxy Gear.
Samsung’s Galaxy Studio gives you a glimpse into how life would be if you were a part of Samsung’s Galaxy and honestly the results aren’t bad. Building off of partnerships with various vendors, Samsung is able to take you through rudimentary tasks that are now new experiences using the new line of Galaxy devices. Fashionistas help you style your wardrobe with your Galaxy Gear via Piperlime, you can order Sprinkle cupcakes and illy coffee sans barista by using the S-Pen and S-Beam on the Galaxy Note 3 or drag and drop via the Galaxy Note 10.1. Shoppers can customize ornaments, and mugs using the S-Pen and the updated drawing features of the devices at a special kiosk, or those suffering through shopper overload can escape into the lounge area where two huge flat screen TVs can be controlled via the Galaxy devices’ new remote control feature or they can get a quick boost for a drained device at the concierge desk.
The Samsung Galaxy Studio is located at 130 Prince Street and will only be open till December 31st.
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Words by Ian Freeman