Veteran clothing brand, Rocawear, has collaborated with the Jimi Hendrix estate to release a dope collection that celebrates the colorfulness of the legend behind the music. Continue reading “In Fashion: The Rocawear X Jimi Hendrix” »
 QuickViewRead Full Article

The first ever Rocawear commercial is a retrospective of Shawn “Jay-Z” Carter’s journey as a kid growing up in the humble projects of Brooklyn aspiring to make music and eventually making history. Continue reading “[We Like] Rocawear Presents: JAY-Z From “Marcy to Barclays” Commercial” »
 QuickViewRead Full Article

  Props to friend of the Fly People, Rapper/Actor Panama for being the latest artist to participate in Rocawear's 'That's Rocawear" campaign. Watch our boy do his thing below...   #Dopeness -Stay Fly! var pan_widget_width=0; var pan_widget_height=0; var pan_widget_adp=5344; var pan_border_color="000000"; var pan_background_color="000000"; var pan_title_color="ffffff"; var pan_headline_color="ffffff"; var pan_text_color="ffffff"; var pan_link_color="ffffff"; var pan_hover_color="ff00ff"; var pan_non_iframe=0;
 QuickViewRead Full Article

Jamie Jackson is a New York native, born and raised in Brooklyn. He has been dancing since the age of 5 and got his break as a choreographer at the age of 11 when he did some work for the block-party in his neighborhood. After finding Broadway Dance Center, Jamie returned to his first love - dance and has had the opportunity to choreograph for the "Let's Dance" video, mini tour for Hezekiah Walker and a BET Janet Jackson Tribute to name a few accomplishments. Continue reading “That’s Rocawear: Jamie J & Co. [Video]” »
 QuickViewRead Full Article

The offices of Iconix gave the Fly Guys a brief tour of what's to come for the Fall of 2012. Clothing brands that were showcased were Rocawear, Marc Ecko Cut & Sew, Zoo York and Starter. Continue reading “[We Like] Spring 2012 Iconix Press Day of Men’s Apparel, Accessories and Timepieces” »
 QuickViewRead Full Article

Check out the sexy new Rocawear 'Evolution' fragrance commercial featuring Trey Songz, which was directed by Anthony Mandler. Continue reading “[Video] Rocawear ‘Evolution’ Cologne: Trey Songz Commercial” »
 QuickViewRead Full Article

Wordspit The ILLest In Partnership With Rocawear & MTV's Staying Alive Foundation Present "Rise Of The ILLest" Tonight, September 26th, 2011, Wordspit & The ILLest take the stage in a historic concert live at SOBS benefitting HIV awareness.  Helmed as a "concert with a cause", the goal of this event is to unite attendees through music and art, raising awareness and money by way of donation helping young individuals through MTV's Staying Alive Foundation continue the fight in stopping the spread of HIV.   Continue reading “[Fly Events] Tonight, Wordspit The ILLest...
 QuickViewRead Full Article

If you've heard him, you've felt him! WordSpit was born and bred in East New York, Brooklyn to a young mother and a hustling musician for a father. With humble beginnings as his inspiration, WordSpit realized his gift for lyrics in the third grade and has been honing his craft ever since. Check him rocking out with his band The ILLest! Continue reading “[Video] That’s Rocawear: @WordSpit The ILLest” »
 QuickViewRead Full Article

Roc4Life recently caught up with former video vixen/model/actress, Melyssa Ford, at her apartment in New York City to discuss her new venture, "The House That Hip Hop Built: Distinctive Diva Edition". Continue reading “[Video] @MissMelyssaFord Fights Sex Trafficking with New Venture (Roc4Life Exclusive Interview)” »
 QuickViewRead Full Article

Last Night In NYC..rapper Eric Sosa held a premiere party at the offices of Artful Dodger/Rocawear clothing for his new video "Came A Long Way". Continue reading “[Last Night In NYC] @EricSosa Video Premiere Party at Artful Dodger NYC” »
 QuickViewRead Full Article

The next up for Rocawear's "That's Rocawear" campaign video series is Taylor McFerrin. Taylor is the son of the musical legend, Bobby McFerrin ("Don't Worry Be Happy"), and he is taking music by storm with his unique style and presentation. Continue reading “[Video] @TaylorMcFerrin Performs “Can’t Knock the Hustle” Rendition for “That’s Rocawear” Campaign” »
 QuickViewRead Full Article

Backed by a nicely lit New York City Skyline inside the ROC Nation, Rocawear and Artful Dodger offices, some of the industry's elite enjoyed cocktails and hors d'oeuvres. CThaGod from Power 105's The Breakfast Club introduces Wordspit The iLLest. As DJ D-Nice scratched his way into Mobb Deep's 'Burn', the crowd swayed in unison throughout the Rocawear show room. Wordspit, accompanied by violinist Jordan Ware, began his freestyle over the classic instrumental and made it his own. Continue reading “[Video] @WordSpit Live Freestyle At Rocawear’s Mixtape Session w/ DJ DNice &...
 QuickViewRead Full Article