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    Fly Kicks of The Day: Diesel’s YUK 20th Anniversary Sneakers  

    Posted by:     Tags:  , , , , ,     Posted date:  February 7, 2013  |  One Comment



    Diesel re-launching YUK 20 years after its first release: a pre-internet shoe, refreshingly stripped of all modern technology! Continue reading “Fly Kicks of The Day: Diesel’s YUK 20th Anniversary Sneakers” »
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    [Fly-LIGHTs] Diesel X GQ’s Holiday Gift Guide Event ….  

    Posted by:     Tags:  , , ,     Posted date:  November 29, 2012  |  One Comment



    Tuesday evening, Team SFPL was on deck to celebrate Diesel's first ever Holiday Gift Guide in collaboration with GQ Magazine, hosted by GQ's Executive Stylist, Brett Fahlgren!  Continue reading “[Fly-LIGHTs] Diesel X GQ’s Holiday Gift Guide Event ….” »
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    [Video] Mister Cartoon x Diesel Time To Ride Pt. 2  

    Posted by:     Tags:  , ,     Posted date:  October 23, 2012  |  2 Comments



    For Part 2 of the 'Diesel Time 2 Ride Thailand' series, Estevan Oriol captures Mister Cartoon tattooing Tat, a dedicated friend and client for over 10 years. As the owner of one of Thailand's top restaurants - Genji, Tat explains how important time is in his life and career. Cartoon felt it was important to feature Tat's story as he only wears Cartoon's ink. Check out the visual below... Continue reading “[Video] Mister Cartoon x Diesel Time To Ride Pt. 2” »
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    [We LIKE] @DieselUSA Fall Preview / Back To School  

    Posted by:     Tags:      Posted date:  August 26, 2011  |  2 Comments



    Diesel is gearing up for the Fall season and back to school with great sweaters, jackets, boots and bags. Check it out! Continue reading “[We LIKE] @DieselUSA Fall Preview / Back To School” »
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    [Last Night In NYC] 55DSL SUMMER SERIES “PHOTOS CAN SPEAK”  

    Posted by:     Tags:  , , , , , , , , ,     Posted date:  August 19, 2011  |  2 Comments



    Last Night In NYC...We attended 55DSL's Summer Series entitled "Photos Can Speak", which was held at the 55DSL store in soho. The event featured a plethora of dope photography by some of the hottest photographers in NY. Continue reading “[Last Night In NYC] 55DSL SUMMER SERIES “PHOTOS CAN SPEAK”” »
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    ALLEN STONE PERFORMING AT DIESEL 5TH AVE, TUES 8/9 AT 6PM  

    Posted by:     Tags:  , , ,     Posted date:  August 8, 2011  |  No comment



    Come out to the 5th ave Diesel store @54th st location and enjoy a cocktails by Tyku and a dynamic performance by Allen Stone, as Diesel celebrate their release of the Jogg Jeans! See you there!!
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    [Fly Look of The Day] @MissKeriBaby at @DieselUSA 5th Avenue  

    Posted by:     Tags:  ,     Posted date:  July 27, 2011  |  No comment



    Keri Hilson took a timeout from her busy touring schedule to stop by the Diesel 5th Avenue flagship store in NYC, ducking out of the rain to select a new--and dry!--outfit. She left wearing the Diesel Jogg Jean hybrid "Tintsie BPX" and a new denim "Divina" bag. Continue reading “[Fly Look of The Day] @MissKeriBaby at @DieselUSA 5th Avenue” »
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    [FLY News] Diesel’s Memorial Day Weekend Family x Friend Sale…  

    Posted by:     Tags:      Posted date:  May 26, 2011  |  3 Comments



    We here at SFPL just wanted to spread some holiday love by letting you guys know of the Diesel Family and Friend Sale this weekend... All you have to do is mention the sale in any participating location, and receive 30% off of their Spring/Summer 2011 collection, from May 27-May 30!! Enjoy!! -Stay Fly!
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    Last Night in NYC: Jesse Boykins III Live @ The Diesel Planet  

    Posted by:     Tags:  , ,     Posted date:  March 31, 2011  |  One Comment



    DIESEL's Music Teaser Tuesday is a monthly music series featuring new and established artists to perform at Diesel Planet, in NYC. We took our talents to the Diesel Store on 54th and 5th Avenue, right in the middle of the Fashion Shopping Capital of NYC, for a performance we would not forget. We were given the chance to interview Jessie Boykins III, so take a glimpse into his inspirations, his thoughts on being FLY, and his words of wisdoms for us all... 1. What's your overall inspirational? "Life's experiences! Definitely traveling and making connections with people. The thing...
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