Last Night, Team SFPL was on hand to celebrate Heineken’s 15-year partnership with the James Bond franchise and the launch of their “Crack the Case” television and digital campaign, the premium beer brand took over New York City’s MTA Museum to provide attendees with a thrilling James Bond interactive experience.
Heineken brought to life classic Bond films “Die Another Day”, “Casino Royale” and “From Russia with Love” in vintage train cars on the MTA Museum subway platform. Attendees enjoyed themed food pairings, and music provided by DJ D-Nice and DJ Wonder.
SKYFALL™ is Heineken’s 6th consecutive Bond Franchise global partnership. The “Crack The Case” event was one of two US celebrations of this partnership leading up to the release of the movie.
The event was attended by celebrities, taste-makers and media socialites, including Coltrane Curtis (of Epiphany) and Emil Wilbekin (of Essence).
Actor, Adrian Grenier was on hand alongside J.R. Smith of the New York Knicks.
Blogger, Marcus Troy was on hand, pictured here with Gabriel and Rae of Stuff Fly People Like
Roc Nation’s own, Bridget Kelly was in the building as well! Hey BK *waves*
Denise Vasi of VH1’s Single Ladies, was in the building. She’s beautiful in person too!
Actor, Anthony Mackie was also in the room. Kudos to Heineken for a dope event!