Check out the second installment of the “It Takes A Lot To Make A Classic” campaign from Reebok Classics, featuring the one and only Rick Ross.
Already over a decade strong, the larger-than-life story of Rick Ross started with him hustling his way through the backstreets of Miami and now continues toward becoming the next hip-hop legacy.
Growing up in the Miami suburb of Carol City, Florida and later forming local rap group the Carol City Cartel, Ross set out not just to make a name for himself, but to put Miami back on the national hip-hop map.
Inspired by the energy of the stage and the power of having a voice as a rapper, Ross debuted his first album Port of Miami that started a bidding war among the top record labels in hip-hop and considered by some to be an instant Classic.
Now on the verge of releasing his fifth studio album in six years, Ross adds to his impressive lineup including thirteen singles, a compilation album, a soundtrack, and forty music videos. His momentum and reputation in the game keeps growing, making Rick Ross hip-hop’s biggest boss and a true Classic in the making.
The spot was filmed by Colin Tilley who has collaborated with Ross on music videos in the past.
Rick Ross Reebok Classics Commercial:
Rick Ross Interview:
Behind the Scenes of the shoot:
A retro style that’s still incredibly fresh after 25 years, the Workout was nicknamed the “Soulja” by iconic music artists like the Hot Boys (featuring Lil’ Wayne) who would call out “Souljas” in their songs. The Workout was also a favorite of artists including Jermaine Dupre and Big Boi. Known for its signature design, the Workout cradles the foot for custom fit and support. The authentic “Ice” bottom featured on the Workout Mid became Reebok’s biggest outsole execution. Available in red, navy, white and black, the shoes retail for $80 at Jimmy Jazz (www.jimmyjazz.com) and Villa (www.ruvilla.com)