The new era of swag is in full effect. Rob Grimes, the leader of hip hop’s next generation, makes the transition from a backpack rapper to a full-fledged icon. Known for his clever rhymes and eccentric flow, Rob has won many freestyle battles, been opening act for artist such as Yung Berg, Glasses Malone , Mista Fab and T.I. Rob Grimes is poised to wake the industry up to a different flavor of West Coast lyricism. Rob built a buzz in his city with the single “I WANNA.” He even caught the attention of the highly influential DJ / Taste maker DJ Bille Knight who stepped in to manage Rob. “It was his live show that got me” says Bille Knight. A true lover of hip hop, Rob always has his ear to the streets and cites hip-hop heavyweights like Kanye, Pharrell, Drake, Jay-Z, Lil Wayne and Ryan Leslie as influences. But Rob is proving himself as an equal among established emcees and producers alike, earning the respect of another living legend — Talib Kweli. The Brooklyn emcee lent a verse showcased on the track titled “Featuring Talib” on Rob’s critically acclaimed “Dillathon” mixtape. Released last year, “Dillathon” — a tribute to the late super producer J. Dilla — got a buzz going with thousands of downloads and counting. A diligent worker,Rob stays focused and is adamant about taking his career to the next level.