Steve Stoute is an author, entrepreneur, advertising executive and American record executive and artist manager. Currently busy promoting his latest endeavor, a book called “The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy,” the modern day Renaissance man recently sat down with Cherry to discuss the book and how hip-hop has led to “the tanning of America.” Check it out!

What are your thoughts on the interview?