• NICK CANNON, KIM KARDASHIAN, KELLY ROWLAND & NE-YO KICK-OFF E! & CIROC 2010 DRIVE S AFE PSA

    Posted by:     Tags:  , ,     Posted date:  July 15, 2010  |  No comment


    E! Entertainment has partnered for the third consecutive year with CÎROC Ultra Premium Vodka for their Drive Safe campaign to promote responsible drinking and encourage people to make smart decisions after a night of partying to ensure a safe ride home.  The 2010 Drive Safe campaign, which features a new celebrity PSA spot, kicked off this week and will continue all summer long.  The multi-platform campaign began in 2008 when E! partnered with Sean “Diddy” Combs and CÎROC Vodka for a series of Drive Safe PSAs as part of the network’s pro-social “Play-A-Part” initiative.

    ‪The new :30 spot features the following celebrities: Marissa Miller, Ne-Yo, Kelly Rowland, Nick Cannon, Kim and Kourtney Kardashian, Kris Jenner, Kat Von D, Mel B, Bridget Marquardt, Robert Buckley, Jason Kennedy and Brittny & Lisa Gastineau.   The campaign highlights that while arriving in style is important and celebrating in style is even more important – finding a safe ride home is by far the most important. ‪

    View the PSA—->>>>HERE!

    Viewers are encouraged to text “DRIVESAFE” to 44264 from their wireless devices or log on to Eonline or Facebook.com/OfficialCiroc to receive taxi contact information in their area.

    -Stay Fly!



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